Address:

Virtual
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Event Category:

Economic Development and Small Business

Event Details:

Want to turn your tech product from something people kinda like into something they can't live without? Achieving Product-Market Fit (PMF) is the key, and we’re here to help you get there!

Join Moshe Mikanovsky, product wizard and growth expert, for a hands-on, interactive series where you'll master PMF for your product. Over 6 high-impact, 1.5-hour sessions, Moshe will guide you step-by-step, giving you the tools and confidence to make your product unstoppable. Ask all your questions, hear the expert perspective, and put each session's takeaways into action to create sustainable, demand-driven sales.

By the end of this series, you'll:

• Gain actionable understanding of what PMF looks like for your product
• Leave with practical frameworks to align product development with customer needs
• Build a roadmap to take your product to customer-preference success
• Reduce trial-by-error with expert guidance and actionable strategies

Who is it for?

• Founders with an MVP ready for the market, looking to take the next step
• Founders who’ve iterated on their MVP and are navigating the path to PMF
• Key team members making critical decisions on strategy and execution
• Anyone passionate about turning their vision into a sustainable business

About the Speaker:

Moshe Mikanovsky is a seasoned product leader with over 30 years of experience in enterprise and B2B software. After two decades in engineering, including roles in development, sales engineering, and as a startup CTO, he transitioned to product management to bridge customer needs and engineering. Since 2012, he’s built and scaled B2B and B2B2C SaaS products across industries. Moshe is currently a Product Director at Rootquotient Technologies and founder of Products for Good, helping founders avoid costly product mistakes. He also teaches Information Systems and Design Thinking at Schulich School of Business and co-hosts the Product for Product and Beyond Product podcasts. Moshe is a published author of The Resurrector (2022).